Duro helped Orbit Orthopedics to create a unique brand identity that metaphorically reflects their philosophy where trust and shared decision-making between patients and doctors are essential for effective healthcare. The relationship between patient and doctor is represented in the logo as 2 circles where their inner negative space create an open connection allowing energy to flow in and out of those circles.
The deliverables include a brand visual guidelines that covers logo usage, color palette, business card template, forms template, and merchandise mock-ups. In addition to this, Duro also provided design consultation in how the brand would translate into their office environment.
