Rock Machine v.02
Duro was commissioned by Magneto Advertising, based in Portland, to create a distinctive and memorable 3D animation for national radio stations. The primary objective was to design a scalable production process that significantly reduces production time by allowing for easy modifications, such as reordering the band on the plate and swapping out the radio station on the stamper. Additionally, the animation’s seamless loopability adds versatility, making it well-suited for various applications, including social media and broadcast design.
Version 1 has been in use for nearly 15 years, serving a wide range of radio stations nationwide. Version 2, however, never made it to commercial production, though in my opinion, it holds tremendous potential and surpasses Version 1 in many ways.
Rock Machine v.01