Xerox: ColorQube
Smith entrusted Duro with the leadership of the production for the Xerox ColorQube promotional video, which seamlessly blended hybrid stop-motion and digital techniques. The video's core objective was to vividly convey the dynamic essence of the ColorQube ink technology and infuse a delightful playfulness into what is widely recognized as one of Xerox's pioneering innovations.
Beyond the captivating stop-motion online promotional animation crafted for the Xerox ColorQube, Duro also conceived an array of design assets that were ingeniously integrated into the video, effectively highlighting the authentic color print outputs produced by the printer.
This video has earned multiple prestigious awards:
2013 American Business, Gold Stevie Award - Product Sales Video Category
2013 Communicator Award of Distinction, Film/Video - Art Direction
2013 Telly Awards, Bronze Award Winner: Internet/Online Commercial
2013 ADDY Award, Seattle
2013 Northwest ADDY Award
2013 Communicator Award of Excellence, Film/Video - Use of Graphics
2012 W3 Award, Silver Award Winner, Web Video
2013 Communicator Award of Excellence, Use of Visual Effects
2012 W3 Award, Silver Award Winner, Video Features
Client: Xerox
Agency: Smith
Creative Director: Mason West
Design studio: Duro Compagnie
Creative Director: Danny Rubyono
Art Director: Danny Rubyono
Stop motion designer: Danny Rubyono + Jed Bursiek
3D animator: Chip Webster
Motion Designer: Danny Rubyono + Jed Bursiek
